Marketing Consultant | Outcomes
Brands that can choose anyone for their marketing consulting choose LBC. Positive marketing outcomes across a variety of business types. Award-winning marketing consultant.
Decades of marketing consulting both digital and traditional, across brands large and small.
The experience at LBC runs deep and wide across industries and outcomes.
We treat every new marketing consulting project with fresh eyes, childlike curiosity, and unbridled enthusiasm for what can be achieved. Every marketing consulting project to us is unique and new, even if we’ve worked in their industry (and we’ve worked in most) before.
Below is a small sampling of some of our recent marketing consulting projects. We worked to present a sampling across industries, each with unique challenges that were solved by marketing.
We’ve got many stories to tell, and there’s little that we enjoy more than talking about our clients’ marketing successes.
To understand the true depth of each and how their paths to successful marketing outcomes might benefit your brand
The Dome
Entertainment | Sports
Entertainment and recreation industry. Brand development across a complex system of sub brands. A fun and unique (funded) startup in the entertainment and hospitality sectors.
The development of something new that no one has ever seen before has its challenges. This 90,000-square-foot dome situated on a 300,000-acre mecca of retail, sports, entertainment, and housing faced challenges, setbacks, and limitless opportunities to touch the masses.
A brand and marketing strategy was desperately needed to create a fun and appealing message within a complete brand strategy rollout to introduce something new to varied segments of a saturated market. Marketing Services: Ongoing marketing consulting, Complete branding and persona development, primary and secondary brand naming, organizational persona development, aligned tag lines, digital marketing strategy development and execution, traditional marketing and creative ideation, data management, and strategy enhancement planning.
Performance Ortho
Healthcare | B2C
Healthcare industry marketing. Healthcare marketing consulting needed to correct a brand and marketing disconnect that ran deep.
A known regional healthcare brand with multiple locations, known to the local audience, but not for their full scope of services, and not in the way they desired to be perceived.
The brand had a disconnect between patient perception and the services the organization wanted to be known for. Consumer confusion, compliance issues, and the lack of a unified message across all patient acquisition and internal touchpoints ran deep.
Marketing services: Brand consulting, marketing consulting, and data review. Value proposition creation. Company renaming, logo development, corporate identification, culture, and creative asset development. Development and execution of traditional and digital marketing rollout programs.
CG
Professional Services | Accounting | Financial Services | B2B
A professional services marketing consulting challenge for a three-decade-old brand.
A well-known business accounting firm with decades of deep-seeded roots in the community and business world. The brand needed to change to grow and connect with a younger generation of business clients without disrupting over three decades of marketing and earned brand awareness
The outcome was a modern brand and a newname as well as a digital marketing strategy that aligned the services to a robust lead acquisition marketing strategy. Within months of launching the marketing strategy and re-branding creative, the organization is enjoying large gains in lead generation as well as a renewed excitement internally for the new brand and cultural shifts.
Marketing services: Marketing consulting, brand development, renaming, and brand consulting, corporate identification, and logo development. Digital marketing strategy and execution of robust SEO services.
DMG Mechanical
Small Business | Contractor | B2C and B2B
A small business consulting marketing challenge NJ HVAC Company, DMG Mechanical, is your stereotypical small business. Fantastic reptation, passionate ownership, and an unrelenting desire to do great work and great things. In their wildly competitive industry comprised of small businesses and behemoths, DMG Mechanical’s marketing was not putting them in a position to win.
Stuck with an industry marketing company that created “cookie cutter” strategies and showcased marketing value in output as opposed to outcome, the greatness of the DMG brand never saw the light of day in the eyes of those who needed it most. The marketing promise of lead generation was never realized, and a great brand was not seeing its true potential.
Marketing services: Marketing consulting, brand campaign development. Website development, messaging and value proposition development coupled with a digital marketing strategy and execution of robust regional and local SEO services.
DCG – Automotive M&A
Professional Services | M&A | B2B
An automotive M&A firm with a rapidly changing market and need for multiple brands. A new player in the automotive M&A sector fast becomes one of the largest players in the segment.
Entering a congested and competitive sector requires thoughtful and innovative marketing. This M&A firm needed a complete marketing strategy, both digital marketing and traditional, brand creation, brand strategy and development of a voice that connected with a robust but highly segmented automotive Industry audience.
Through rapid change and multiple brand resets, this fast-paced client saw rapid increases in awareness, authority, and lead flow. Through the ideation and development of sub-brands, such as what has become the most popular B2B automotive industry podcasts, charitable foundations, innovative client acquisition programs, and industry-leading events, this automotive M&A company has surpassed every competitor in North America and now looks to global expansion.
Marketing services: Marketing consulting, brand development. Website development, messaging and value proposition development, robust content marketing, high-level SEO programs, social media marketing, email marketing, podcast marketing, and event marketing, coupled with an ongoing traditional and digital marketing strategy.
Ray Catena Luxury Auto Group
Automotive | Retail
The largest luxury automotive dealer group in the world. Ray Catena Auto Group is a well-known, respected, and authoritative brand in the automotive retail industry. However, it did not achieve high-level success by standing still.
Through the ideation and development of robust and well-executed marketing campaigns, this luxury auto group continues to make strides in areas where competitors have not yet ventured. Setting stakes in hard ground and paving new marketing paths to connect with consumers in more places.
Marketing consulting led to (and continues to) many marketing victories for the luxury automotive brand. Recently, the ideation and rollout of a new automotive category called LEV (Luxury Electric Vehicles) through a campaign titled “Electrified Luxury.” This campaign launched years before the market existed and has now become the dominant brand for the emerging category.
Marketing services: Marketing consulting, marketing ideation, brand continuity development. Website development, messaging and value proposition development, robust SEO programs, email marketing, and awareness media.
