Small businesses or large enterprises benefit from innovations in and outside of marketing; however, not everything is always what it seems, as some marketing companies may be premature in their adoption of the latest trendy innovations, such as AI optimization.
Keynote speaker and LBC founder Larry Bailin introduced a new topic in a recent business keynote presentation in Salt Lake City. It’s a phenomenon he’s dubbed “The Hot Sauce Factor.”
In this marketing blog post, Larry dives into the need for but also the detriment of diving headfirst into emerging innovation. Here’s a snippet of the article.
“For decades, especially in the tech and tech marketing segments, there has been a reactionary behavior where companies make extreme adjustments, diving headfirst into the deep end of whatever is trending as the next “this changes everything” phenomenon.
This extreme zealous behavior, I affectionately call “The Hot Sauce Factor”. The behavior fits the tagline made famous by the Mike’s Hot Sauce brand, which states, “I put that shit on everything.” When a company starts using vernacular related to the latest innovation before figuring out what it is or how to use it, what the benefits are to those they serve, that’s the Hot Sauce Factor, and it’s been around longer than you think.“
If you’re looking to improve your marketing, searching for a marketing consultant, or are exploring, read this marketing blog post.
