If you’re looking for in-house talent or to hire a quality digital marketing company, chances are you do not have the background to hire marketing professionals.
Seek out the persuaders.
When I’m on stage, there is one consistent point I try to convey to the audience in my marketing keynote: there are those who are good at marketing and those who are great. The great ones understand sales, have a deep understanding of how to persuade and influence, and can determine who they need to be in front of and who they shouldn’t be—they are not just marketers; they are professional persuaders.
Many talk a good game.
Some marketers and agencies you interview are wildly competent. In contrast, others can talk a good game but lack the depth to create transformative success for your business. Do you have the required background and knowledge to know the difference? Can you call upon the experience needed to ensure you’re hiring the best for the task?
A helpful article.
This article by Single Throw Marketing explores the pros and cons of hiring in-house versus an outside marketing agency. The points made in the article lean a little toward hiring a digital marketing agency; however, they encourage in-house hiring for specific organizational needs.
Read the full article here: Should I Hire a Digital Marketing Company or an In-house Marketer?
Where does a skilled and experienced marketing consultant fit into hiring an in-house or an external marketing agency?
A marketing consultant with the right experience (like this one) can be instrumental in the search and interview process, from aligning the marketing needs to the skills required to achieve goals, creating appropriate and realistic job descriptions, and providing an expert marketing perspective in interviews to ensure the right person or marketing company is selected.
I’ve hired hundreds of marketers and marketing companies. I have a deep understanding of all aspects of marketing, including digital marketing—not just theory but actual hands-on experience—so I know when someone can do the things they say they can do.
Let’s have a productive discussion about your marketing needs and goals. – Let’s chat.
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